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The IUP Journal of Soft Skills

Jun'14
Focus

In this age of intense competition and unprecedented uncertainty, organizations do not merely look for technical skills in employees to succeed at workplace. To make a decisive contribution and leave an indelible mark in today’s environment, one has to be adept in dealing with one’s own self, others and clients.

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Practical Advice for Developing, Designing and Delivering
Effective Soft Skills Programs
“Hired for Attitude and Trained for Skills”: Engineering Graduates’
Employability in Indian Software Services Industry
A Study of the Impact of Self-Regulated Learning on Academic
and Career Goal Clarity Among Postgraduate Women
Students of Bangalore
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Practical Advice for Developing, Designing and Delivering
Effective Soft Skills Programs

--Jean Adams

Although most business and community leaders understand and appreciate the value and importance of continuous learning and professional soft skill development, scarcity of critical resources like time and money, unfortunately, often get in the way. This paper offers practical research-based advice for developing, designing, and delivering effective soft skills learning programs aimed at maximizing the impact of e-learning when facing these common workplace and academic challenges. Some of the concepts covered include the importance of: (a) developing programs based on full awareness of underlying assumptions in content creation for soft skills development and how this can impact learning outcomes; (b) designing program strategies that empower learners to take ownership of their own learning soft-skills development; and (c) delivering programs that embrace constructive principles for rewards and accountability that enable soft skills development. The paper will be most relevant for today's coaches, mentors, educators and professionals particularly interested in leadership and management training and development.

“Hired for Attitude and Trained for Skills”: Engineering Graduates’
Employability in Indian Software Services Industry

--V K Gokuladas and Sandhya Menon

The aim of this paper was to identify those factors that contributed to the employability of engineering graduates in the campus recruitment process by various companies and to analyze whether the same factors remained as the contributors to the success of the same students in the initial stages of corporate life in software services industry. On analyzing the performance of engineering graduates during their academic pursuit and subsequent performance in software services companies, it was observed that while performance in various non-technical skills has greater impact in ensuring employability of engineering graduates during the campus recruitment drives, proficiency in programming skills has significant influence in predicting a better job performance in the initial learning process in the Information Technology sector.

A Study of the Impact of Self-Regulated Learning on Academic and Career Goal Clarity Among Postgraduate Women Students of Bangalore

--Bharati Rao Pothukuchi, S Anil Kumar and Mihir Dash

This paper examines the impact of Self-Regulated Learning on Academic and Career Goal Clarity among postgraduate women students in Bangalore. The data for the study was collected from a random sample of postgraduate women students in Bangalore. The instruments used for data collection included the Efficacy for Self-Regulated Learning (Chemers et al., 1991) and the Academic and Career Goal Clarity Scale. Results are in consonance with the Zimmerman and Pintrich Models of Self-regulated learning. Results validate the stages and sequence of the 1st phase, the Forethought phase of SRL. Results indicate significant impact of ‘Cognition’ of SRL on ‘What a person wants’ of ACGC. Results are also indicative of influence of ‘Motivation’ stage of SRL on the ‘Preparation’ stage of ACGC. Also ‘Motivation’ stage of SRL influenced the ‘Specialization’ stage of ACGC, in that choice of area of interest, occupation, place of work were all influenced by the ‘Motivation’ factor of SRL.

Case Study
Digital Marketing at Nike: From Communication to Dialog

--Debapratim Purkayastha and Adapa Srinivasa Rao

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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